10th March 2019

Biking in the UK is in serious trouble. The established motorcycle industry leaders such as the MCIA have done little or nothing to redress the problem. Sump Magazine (see below) have launched a video campaign, intended to promote motorcycling in the UK. The video was created a few years ago, and has received limited airplay on YouTube. But it was never promoted either by Sump Magazine, or by anyone else. Consequently the video was all but invisible. So to remedy that, they’ve finally decided to reach out and look for wider support from the motorcycle industry, from online motorcycle magazine publishers, and also from established clubs who’d simply like to help support motorcycling.

They’ve focussed on London. But as you’ll see, their message also reaches out to other UK capitals and illustrates the fact that bikes are part of the wider transport solution and should (a) be (re)considered by commuters of all kinds as a viable mode of personalised mobility that’s fit for the 21st century, and (b) be embraced by the transport planners.

It’s a simple, clear, concise and upbeat video that rightly portrays motorcycling in a positive light. Check out the video on youtube.

Sump Magazine was created in 2009. Initially, the focus was on classic British bikes. But they've since expanded their remit to include all motorcycling issues that they feel would be of interest to their readers. That said, Sump is not so much a motorcycle magazine as a magazine for motorcyclists (of a “certain” age). To that end, they deal with fringe issues and lateral concerns such as mainstream legal, political, social and cultural affairs.

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